MAKE IT MAKE SENSE (CENTS)

🎯 Title: Free Game Ain’t Free: Why Time is the Most Undervalued Currency in Business

In today’s digital hustle culture, it’s common for people to expect free consultations, insights, and advice without realizing the real cost—time. But as my colleague Eric wisely put it, “Imagine running an auto shop and giving out free estimates all day. You’d be out of business.”

This isn’t just a clever analogy—it’s a real issue plaguing both seasoned entrepreneurs and aspiring professionals. People often want the value of a service without the investment it requires. But let’s break this down:

🚫 The Myth of “Just a Quick Question”

What seems like a harmless request for a “quick call” or a “simple opinion” often turns into a 30-minute (or more) deep-dive consultation. Multiply that by a few requests a week, and suddenly you’re spending hours giving away your expertise for free. No mechanic, lawyer, or consultant can afford to operate like that.

💼 You Are the Business

Even if you work for someone else, you are your own business. Your knowledge, experience, and time all carry value. Giving it away endlessly doesn’t just drain your energy—it undermines your worth and disrupts your earning potential.

💸 Why This is About More Than Business

Charging for your time isn’t greedy—it’s responsible money management. It sets boundaries, reinforces professionalism, and teaches consumers to value the services they seek. When both parties understand this dynamic, trust grows, and business flourishes.

✅ Responsible Money Management Looks Like:

• Offering limited free consultations with clear boundaries.

• Charging for extended time or in-depth strategy sessions.

• Respecting others’ time as much as you value your own.

• Understanding that quality advice is an investment, not a favor.

Final Thought:

Whether you’re a business owner or a consumer, remember: “Free game isn’t free forever.” The next time you book time with someone, think about the energy, expertise, and preparation that comes with it. If you value the outcome, respect the process—and pay for the service.

Need help setting consultation boundaries or pricing your expertise? Let’s talk strategy.
 #KnowYourWorth #BusinessTips #TimeIsMoney #AzaniahIsrael